(4 Hours). Marketing in Asia. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. (4 Hours), COMM6608. Northeastern University. Interpersonal Communication. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Political Communication. Further information about the Independent Studies Program can be obtained from concentration coordinators. MKTG6234. Customer Value and the Enterprise. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Ethical issues in persuasion are addressed throughout the course. (4 Hours). MKTG6285. COMM3445 and JRNL3425 are cross-listed. COMM1255. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Integrates students experiences in cooperative education with classroom concepts and theories. A marketing plan project is used to enable students to apply their understanding about the marketing process. Attribute(s): NUpath Capstone Experience, COMM4625. Focuses on the fundamental role that communication plays in family life. (4 Hours). Legal Argumentation, Advocacy, and Citizenship. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Northeastern University hiring Associate Director - Marketing Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Introduction to Marketing. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Northeastern Illinois University appoints Christopher Childers its 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. (1-4 Hours). MKTG6230. Strategic Communication. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Tons of great salary information on Indeed.com Does not require coding or algorithm development. Communication Ethics. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. (3 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Digital Marketing. (4 Hours). Production Practicum Abroad. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Persuasion and Rhetoric. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Rhetoric of Fascism. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Attribute(s): NUpath Difference/Diversity, COMM2135. TTY 617.373.3768 Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Media Relations Victor Balta balta@uw.edu 206-543-2580. Crisis Communication and Image Management. Exercises skills of project management, teamwork, and client relationship management. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Northeastern University. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Mobile Communication. (4 Hours). Explains the process of generating feasible, interesting, and managerially relevant research ideas. (4 Hours). Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Interdisciplinary Research in Marketing Science. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Opens New Window. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. COMM2510. COMM3200. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . This role is integral in the launch of programs for all assigned colleges. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. (4 Hours). Includes professional accounting students. May be repeated without limit. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Academic Programs at D'Amore-McKim School of Business COMM6605. COMM2750. Television Studio Production. Focuses on the consumer as the key element of marketing strategy and application. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. COMM1101. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. (4 Hours). Marketing and Selling Innovation. (4 Hours). Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Emphasizes analysis of customer needs and company and competitor capabilities. COMM3655. Dark Side of Interpersonal Communication. Please fill out the form below with your web request(s). Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Offers advanced training in video production techniques, emphasizing remote location shooting. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Northeastern University Marketing Intern Salaries in the United States (4 Hours), COMM6501. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Go Far NSU is where success begins. COMM3304 and WMNS3304 are cross-listed. (4 Hours). (4 Hours). Sports Broadcasting. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Also studies the impact of mass communication on the outcome of elections. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? Design Associate, Advancement Communications Job in Boston, MA at People. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Marketing Research. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Full-Time MBA Program Overview. Northeastern University is a private institution that was founded in 1898. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Reviews contemporary issues and concerns. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. archives@northeastern.edu Send Feedback or Report a Problem Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. About. Beyond Television. Consultation Skills. Faculty at Husky Communication | Northeastern University . 2022-2023 Northeastern University (4 Hours). Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Provides an overview of the role of marketing in business and society. Graduate Research Practicum in Marketing. MKTG6287. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Enabling Technologies for Consumer Engagement. Designed to prepare students to work with audio in modern media settings. | Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. (4 Hours). College Leadership | Northeastern University College of Professional Advanced Marketing Management. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Also focuses on sexual health. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. COMM1450. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Northeastern University hiring Assistant Director, Digital Marketing Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Northeastern University - Wikipedia Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Theories of Conflict and Negotiation. Explores planning, research, production, and other elements that go into successful advertising. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. MKTG4506. Posted: March 01, 2023. . Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. New York Times All The Latest Throughout Northeastern. Environmental Issues, Communication, and the Media. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Engaging Customers and Markets. Seminar in Communications. Surveys the field of communication studies. Northeastern University hiring Marketing, Communications and Events
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