One question asked Bellettini what she most enjoyed about her job. She lets me be totally free. She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. From 2008 to 2013, she worked at Bottega Veneta, eventually as worldwide merchandising and communications director. At a time when fashion is all about body positivity, Saint Laurent put thin models on the catwalk of its recent show. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. Saint Laurent still has white space to open stores, develop in Asia and reinforce cross-selling across product categories, says Ortelli. But she does believe in learning from mistakes. Its not a problem. , Mr. Pinault set a broad strategic vision and gave her flexibility and freedom in reaching the goals. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Alex Murdaugh Receives Life Sentence: What Happens Now? In the luxury group's2018 full-year results, Saint Laurent reached sales1.74 billion, a 16.1 percent increase in reported growth. From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. This, Bellettini maintains, also translates to improved business from travellers a key strategy given the huge potential of travel retail. 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Bellettini said that rather than trying to craft a personality far from your true self in order to win the interview, authenticity is key. Saint Laurent wanted to be a billion-dollar company. Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022. An Italian woman who had never run a company, lived in Paris or learned the unwritten codes of French society, she was considered a strange choice to become chief executive of Yves Saint Laurent, the ultimate French brand, in 2013. At the forefront of this strategy is balance. Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. She was there to review a collection for the upcoming season. All rights reserved. Compare Standard and Premium Digital here. Sexy concepts She wished for the brand to reach 1 billion dollars in sales -- and well, Bellettini crossed that goal by reaching 2 billion dollars in sales in 2017. Elon Musks Twitter is dying a slow and tedious death, Who to fire? She is resolved to stay true to the brands DNA while pushing to capture new customers and enter new markets. When the number of Chinese tourists coming to Paris plummeted in the aftermath of terrorist attacks in January and November of 2015, Saint Laurent refocused its Paris stores on attracting France-based clients and ramped up the business in China. The brands sales surged 45 per cent in the first three quarters of 2021, while parent groups Kering sales were up 36.6 per cent. Flexibility has been another. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. After looping across the vast courtyard of the former 18th-century abbey, through the showrooms, we pass through the front gate at the rue de Bellechasse. I could spend all day in here, Vaccarello says. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. Bellettini stressed the importance of finding those special people along who you can trust. Francesca Bellettini is appointed president and chief executive. She allots 90 minutes every Monday morning for a lesson with a French tutor and sometimes stays up to midnight studying grammar. In an exclusive interview with, Ganni, Patagonia and Reformation join pilot to decarbonise fashion, US retailers prepare for new normal in 2023 after rocky year, Chanel names Whitney Peak as new face of Coco Mademoiselle, Victoria Beckham and Francesca Bellettini talk creativity and sustainability in Paris, The Long View by Vogue Business: Bracing for a summer without Americans, Enter your email to receive editorial updates, special offers and breaking news alerts from, Gucci stumbles as Asia-Pacific growth slows. The Italian executive, who took over the Kering -owned brand in 2013 and has since overseen a tripling of its sales, was joined by family, colleagues and members of the Saint Laurent galaxy at the. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. It was an anecdote from the early times of her career when she attended a meeting. When I had to replace Paul Deneve as C.E.O. This is why we invested a lot in training. FRANCESCA BELLETTINI. PARIS, France Kering, parent company of Parisian fashion brand Yves Saint Laurent, has announced that Francesca Bellettini will take the reins as the brand's new chief executive, effective September 1st. Bellettini started Bocconi University and completed her education with a year abroad at the University of Chicago where she was introduced to the world of investment banking. Francesca Bellettini (born 18 April 1970) is an Italian business woman. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. Its effective, also because the name is powerful.. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. This business model is something Bellettini argues helps the brand to get back to its core essence as a fashion house. 518 Likes, 6 Comments - Francesca Root-Dodson (@francescajoroot) on Instagram: "Thrilled to be part of this beautiful production of "The Sign in Sidney Brustein's Window" with my" Premium access for businesses and educational institutions. Sometimes if you look at one part, you lose the full picture, she says. And she had done it all while navigating the departure of Saint Laurents star designer, Hedi Slimane, and the transition to a relatively low-key unknown, Anthony Vaccarello, a change of creative leadership that had the industry predicting disaster for the brand. Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. It wasnt her first time in the line of fire, in any case. Although Bellettini shared that she did not always know she wanted to work in the fashion industry, she was certain her dream was to run a company. Francesca Anderson, the rich wife of an older millionaire, can't cope with the death of her lover, who is the father of her only son, James. Terms & Conditions. Getty. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. Thats critical: Saint Laurent doesnt give into trends, not even to court the sought-after Gen Z customer. Ms. Bellettini attributes her calm demeanor to her upbringing in the town of Cesena, near the Adriatic, the youngest of three daughters; her sisters are much older. Moderated by Emma . In 2019 she was awarded the FrenchKnight of the Legion of Honour, the highest possible distinction for a civilian in the country. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. Previously, she worked in Compass Partners International, UK from 1998 to 1999, in Deutsche Morgan Grenfell, UK from 1996 to 1998 and in Goldman Sachs . Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . Well, it turned out they didnt know much. The luxury house is known for its formalwear and sharp tailoring. Its part of the DNA of the brand, Bellettini told Business of Fashion (BoF) in an April 2016 interview. While attending a recent industry function, she said a man told her she was a"disgrace" and that her campaign"would bring down the entire City [London's financial district]." However, under Francesca Bellettini's guidance, the rebadged Saint Laurent has been remarkably successful. Why is Anthonys ready-to-wear always pictured in the magazines with our bags and shoes? Twenty-nine years old is a little early to do a job for money. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important. Kering's third-quarter earnings presentation mentions a continued appeal to younger generations. By Roza Kovak. The biggest move to bring clarity back was changing the brand name. Yet five years later, Kering, the Paris-based luxury group that owns Saint Laurent, Gucci and Bottega Veneta, among other brands, reported that 2017 was its most profitable year on record; YSL announced a 25.3 percent increase in revenue over 2016, the second-largest growth in the group, following Gucci. Her obsession is paying off. , who was succeeded by Anthony Vacarello in April 2016. 787 Francesca Le Photos and Premium High Res Pictures - Getty Images All Entertainment News Archival Browse 787 francesca le stock photos and images available, or start a new search to explore more stock photos and images. This generation doesnt appreciate being considered a target. He was Ms. Bellettinis only candidate. The ads were displayed on about 250 kiosks in France, mainly in Paris, and in fashion magazines; the open-legged ad was splashed on a large billboard along the route to Paris from Charles de Gaulle airport. A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016. Bellettini put a significant value on company culture. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. So maybe it makes sense that in this new mothership, the result of three years of work, he prefers a hidden space over all else. They are reluctant to be targeted.. analyse how our Sites are used. Investing veterans Deborah Jackson and Andrea Turner Moffitt connectfemale entrepreneurs with investors in a creative way with their firm, Plum Alley Investments. She climbed the ladder at Kering starting in 2003, when she joined as strategic planning director and associate worldwide merchandising director of Gucci. California Weighs $360,000 in Reparations to Eligible Black Residents. She worked at Prada and Helmut Lang prior to. It was a very ironic, very playful way to present stilettos and boots, she said. How Saint Laurent Became a $3 Billion Powerhouse. Our Q3 performance in China was very strong, with excellent growth in-store and online. First of all fashion, in Bellettinis words, can transform you into a dreamer. During the later stages of the conversation, when asked about the secrets of her success, she elaborated on how the relationship between the creative and business parts of a fashion brand is the single most important factor. The biggest move to bring clarity back was changing the brand name. Francesca Bellettini was considered an odd choice for the heritage house but shes led it into the billion-euro club. Working with her is enriching, Mr. Vaccarello said. offers FT membership to read for free. Speaking of Gen Z, she says the key is to be authentic. Inside out Con Laetitia Casta, Mathieu Amalric, Pierre Arditi, Nomie Lvovsky. It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. Despite this, Bellettini stated that they are stronger than ever as a brand. Secondly, as a brand, YSL has set a clear strategy dedicated to never making compromises and executing meticulously. In 2019 she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. Offers may be subject to change without notice. Bellettini explained that she was not afraid: I am Italian, I can speak with my hands, I would figure it out. Bellettini, Rosenkranz, and Siegal shared a laugh at this response. Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. She doesnt wear hose even in the dead of winter. Eileen Fisher is trying to raise the bar for sustainable fashion. Customer Service. Despite a heavy workload and "massive" pressure, she said she feels secure in her career. Why? 2023 The Business of Fashion. could be sentient says Microsofts chatbot feels like watching the Shark Tank investor Kevin OLeary says a new generation of employee has never worked in an officeand its totally I cant afford to sell because I dont want to lose that rate: 3% mortgage rates will loom large over the U.S. CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. That mindset is reflected in what Saint Laurent does as much as what it chooses not to do. university But the largest companies in Silicon Valley are trying to change that, using virtual sports platforms to drive adoption and profit in this new world. We use For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. Also, focus: In Paris, Ms. Bellettini lives in an apartment close to the 17th-century htel particulier on the Left Bank that serves as the companys creative core. FORTUNE may receive compensation for some links to products and services on this website. Nevertheless, Bellettinis success was not easy to achieve. She doesnt use mascara or foundation. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). Speakers like Victoria Beckham, Saint Laurent chief executive Francesca Bellettini, Balenciaga CEO Cdric Charbit and model Bella Hadid engaged with a variety of issues: technological disruption, developing sustainable practices and . He gives you autonomy within a framework., Ms. Bellettini relied on her Italian identity to navigate the alien culture of Paris. We dont do it to sell an extra bag. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. Bellettini recommended her viewers to always be observant of a companys culture before applying for a job. You will be charged PARIS Francesca Bellettini doesnt style her hair. You can still enjoy your subscription until the end of your current billing period. When it became clear Mr. Slimane was leaving, Mr. Vaccarello was approached for a possible job with a big fashion brand but not told which one. Bellettini believes having a permanent collection is vital in ensuring brand awareness and recruiting customers. OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like. That means you risk having more leftovers. Sign up to our newsletter for a truly global perspective on the fashion industry. The 39-year-old fashion designer has always been a low-key personality, loath to toot his own horn, even though he has enjoyed double-digit sales growth at Saint Laurent since he was named creative director in April 2016. Indeed, Bellettini believes having a permanent collection is vital in ensuring brand awareness and recruiting customers, particularly given around 70 percent of customers each year are new. Francesca Bellettini, the chief executive of Yves Saint Laurent, in Paris. Part of establishing Saint Laurents new image has been a focus on permanent collections. She was appointed president and CEO of Yves Saint Laurent in 2013. Balance is also evident in Saint Laurents approach to its clientele and distribution. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. 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In 1977, following the meeting with her husband Bertelli who is still her right-hand today, Miuccia quickly revolutionized the concept of Haute Couture, introducing the concept of sportiness in a world that previously looked at it as a parallel universe. They talk just about every day, share vacations and some weekends, but rarely appear in public together. In a second, I said, Yes! Then I said, You know I dont speak French, right? and he said, I know that. (For example, we would never do gaming simply because its something Generation Z is into. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. Escucha 'Nice to Meet You (Acoustic Live Solo)' de Francesca Michielin en Apple Music.
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