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21.05 Cermaq ASA :.. |
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Provenance will become stronger selling point
UK: Buying local and provenance of food is currently an increasing consumer concern, according to David Bassett, Chief Executive Officer of the British Trout Association (BTA).
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UtskriftsvennligSiri Elise Dybdal
Basset says that after the recent beef/horse meat substitution scandal - which has created a strong consumer reaction in Britain and Europe, he expects that provenance will become an even stronger selling point. He also predicts a greater emphasis on “buying British”, a policy retailers are already keen to emphasise in UK press
“Buying local and provenance of food is currently an increasing consumer concern,” Bassett claims.
He says the UK trout industry is now being more proactive in marketing British trout and selling the trout story to retailers and is working towards expanding the product range and re-establishing its place in the market whilst boosting consumer interest. “The industry is going to be more proactive and aggressive in promoting our product,” he emphasises.
In November 2012, BTA, on behalf of its members, launched the ‘Buy British Trout’ campaign to encourage the nation’s shoppers to put British trout back in their shopping baskets.
The campaign highlights the health benefits, sustainability and affordability of British trout, and encourages UK shoppers to try different types of fish other than the big five - cod, haddock, salmon, tuna and prawns. It is set to run in different phases throughout 2013.
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Sowings to be decreased in the north of Aysén
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Political surprise hits British Columbia
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Lerøy Seafood Group shows strong operational profit
Norway: The Group's profit before tax and before fair value adjustment of biomass was NOK 357 million in Q1 2013, compared with a corresponding figure of NOK 89 million in Q1 2012. Estimated tax cost for Q1 2013 is NOK 150 million compared with NOK 48 million for the same period last year » Read more
Strong growth in the Nordic for Akva group
AKVA group achieved revenues of 222.1 MNOK (243.7 MNOK) in the first quarter of 2013 with an EBITDA of 10.4 MNOK (39.7 MNOK). » Read more
Marine Harvest change conditions
Given the very positive reaction from the private shareholders of Cermaq to a bid being launched, Marine Harvest will remove the previously announced condition that our bid for Cermaq will require acceptance for the sale of the government's shares. » Read more
Aquaculture bill through Stage 3
UK: The Scottish Aquaculture and Fisheries Bill successfully passed through Stage 3 of the Parliamentary process yesterday, the Scottish Government said in a statement. » Read more
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