(732)548-0013/0015. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html 2. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. Explains that venter et. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. 1. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. This airline focuses on low cost, financial strengths and on high efficiency. All rights reserved. To show where there may be areas of alignment or areas of opposition between stakeholders. Better Essays. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. people flying for pleasure are not being forced, so leisure travel would be considered excludable. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Analyse the relevant stakeholders with the power/interest matrix. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. Opines that owners would want a successful charity that receives donations to help them be successful. Conclusion 17 7 . This airline company was the brain child of Stelios Haji Ioannou. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). Its headquarters are located at the London Luton airport, UK. EasyJet has various opportunities which are emerging. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. We will write a custom essay specifically for you. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. why did loretta devine leave a different world. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. This core business entails many aspects which include ticketing, marketing, planning and sales. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: 4. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. easyJet will maintain its advantageous cost position through continued cost action. Explains that regulation, although beneficial in some respects, has also been costly for ryanair. In this case, EasyJet faces the same challenge as a company in Europe. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet Take appropriate action. Aggressive competition at Berlin airport and Tegel ramp-up, 1. All rights reserved. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). A. D. Chandler, Strategy and Structure (Cambridge, Mass. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Explains that there is no clear classification of the airline industry because it serves a broad purpose. There are no assigned seats, no meal, no movies and no first class travel on its flights. Links to a report on the increasing number of travel agents. It is clear that the assortment of communication . Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. This has dented its ability to effectively compete in the European airline industry. Secondly, the airline has a good market share in Europe. Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. A train company or media company may list its industry regulator as a primary stakeholder. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. However, its operating profit has decreasing which may influence take more loans from financial institutions. This has been clearly captured in the vision and the mission statement of this company. Focus on seasonality improvements such as season contracts and bases. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. Plan stakeholder communications and reporting. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. Opines that pressure groups would want to increase the good reputation of the charity. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Define the scope, goals, and desired outcomes of your project. This is a ration which indicates the rate of return on equity shareholders investment. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. This airline is credited to having the quickest turnaround times on the industry. The tables below illustrate the current state and future plans of the company. Furthermore, experts are predicting excellent growth opportunities for the low cost airline in the near future. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. I have a background as a Developer and Technical Architect. It is based on the low-cost, no-frills model of the US carrier Southwest. Every business has stakeholders involved. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. Helping the disruptive build impactful companies. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This method is incorporated into a strategy map that will form the basis for the development of a balanced scorecard later on. This has further been characterized by the capable workforce who delivers quality services to the passengers. You can build your own Stakeholder map using the simple steps summarized below: 1. This ration is an index of rate of return of risk takers. Environmental, Social, and Governance (ESG) Analysis Report. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Do you want us to design a market survey or write a market research report as per your specific requirements? This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Define your stakeholders. There are several strategic options which are available for this airline. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. EasyJet (2018), "EasyJet Annual Report", Published in 2018. EasyJet is a British low cost airline company that flies both domestic and international routes. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. The remaining section of Strength is available only in the 'Complete Report' on purchase. 92% of union workers have job-related health coverage versus 68% of non-union workers. Stakeholder maps provide four different types of value: 1. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Key Performance Indicators (KPI's) Report. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. union members also benefit from collective power to go on strike. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Strong operational efficiency leading to a low-cost model. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. the total discounted cost stream is 10.5 billion. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. . Grow your business. Your privacy is extremely important to us. IvyPanda. "Easyjet stakeholder mapping" Essays and Research Papers. They helped me with my custom research and delivered before time! By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Copyright 2000-2023. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. Holistic Analysis Modern aircraft fleet with unparalleled network, 1. Please note that you agree to receive email updates from us on our new reports and solutions. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Implementing any major strategic exercise requires insight and focus. This enables the airline to be in a position of financing the projects that it may be having. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. These preferences have lowered the landing charges (Jones 2005 ). Which two stakeholders will this cause conflict between? the price elasticity of demand depends on the number of competitors that are in that route. SWOT & PESTLE.com (2023). This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . Total revenue ( million) 2,362.8 1,797.2 31.5%. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Shareholders . Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. Many stakeholder mapping models use charts to . Company profile. This allows customers to book flights easier and increase Jet2s revenue. The first challenge, when seeking to manage your stakeholders better, is to identify them. . Explains that trade unions want to protect the rights of employees in a business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This is because the airline has been able to capture key routes in Europe. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . easyJet seek to strengthen their position in key markets as the competitive landscape evolves. Within an enterprise, stakeholders may also include managers and staff. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Need Strategic Analysis for this company? The x-axis represents the level of influence or power of the stakeholder over the success of your project. Explains that the bargaining attitude ratio affects the length of a strike, as each party wants to settle when the results are compatible with or complement their expectations. Competition is stiffening in the airline sector. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. The Annual General Meeting will be held on Wednesday, 23 December 2020. they have to be fair in hiring new employees based on their abilities rather than their gender. Home; About. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. . Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. 807 certified writers online. the rise and decline in fuel costs affect the lifespan of many airlines. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Due to the increased use of the internet, it is becoming more and more easier to book online. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. Explains that the longer the strike, the more costly it is for both parties. Changing priorities for consumers to drive ancillary revenues, 1. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Weaknesses. their diversity team provides training and advice on discrimination law. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. Analysis. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. The threat which faces this airline is the availability of substitutes. 1734 Oak Tree Road Edison, NJ. The Company operates through two segments: Airline business and Holidays business. if the negotiation fails, the situation usually culminates in a strike. Just another site easyjet stakeholder mapping I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. According to this airline, this airlines ROCE indicates a very steady company. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009).