New shellfish product from Lyons
UK:Lyons Seafoods is launching a new range of brined shellfish products to increase its share of the British seafood market.
The shellfish and speciality seafood company has witnessed strong
sales of its frozen and chilled products in recent years and is now
branching out with its new Extra Large Hand Peeled Coldwater Prawns
and Extra Large Crayfish Tails.
The new range will be targeted at manufacturers and retailers and
is aimed at meeting consumer calls for products that are low in fat
and high in omega-3 and vitamins.
Paul Vita, Lyons Seafoods commercial director, said that the UK
brined shellfish sector is "currently driven by a low price and low
quality spiral" and the new products will add a higher quality
option of handpeeled prawns and crayfish, with superior flavour and
texture, to meet consumer demands.
UK-based Lyons unveiled a new Lyons Seafood Deli range in April
this year targeted at the lunchtime and ready-to-eat market and
offering "an exciting and healthy alternative" to traditional
sandwiches with Dipping Prawns and Mini Pots.